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STRATEGIC MARKETING (Record no. 82675)

000 -LEADER
fixed length control field	00414nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780199642601
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8101
Item number	WES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	WEST, DOUGLAS
110 ## - CORPORATE AUTHOR
Corporate name or jurisdiction name as entry element	FORD, JOHN
245 ## - TITLE STATEMENT
Title	STRATEGIC MARKETING
Remainder of title	CREATING COMPETITIVE ADVANTAGE
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	NEW DELHI
Name of publisher, distributor, etc	OXFORD UNIVERSITY PRESS
Date of publication, distribution, etc	2016
300 ## - PHYSICAL DESCRIPTION
Extent/Pages	585
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	IBRAHIM, ESSAM
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Collection code	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition / Vendor	Currency	Cost, normal purchase price	Full call number	Barcode	Date last seen	Bill Date	Koha item type	Bill Number
Reference	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-19	RAJKIRAN BOOK AGENCY	RS	528.00	658.8101 WES	149023	2018-07-19	2018-07-16	Books	RKBA\09-10\5870
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-19	RAJKIRAN BOOK AGENCY	RS	528.00	658.8101 WES	149024	2018-07-19	2018-07-16	Books	RKBA\09-10\5870
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-19	RAJKIRAN BOOK AGENCY	RS	528.00	658.8101 WES	149025	2018-07-19	2018-07-16	Books	RKBA\09-10\5870
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-19	RAJKIRAN BOOK AGENCY	RS	528.00	658.8101 WES	149026	2018-07-19	2018-07-16	Books	RKBA\09-10\5870
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-19	RAJKIRAN BOOK AGENCY	RS	528.00	658.8101 WES	149027	2018-07-19	2018-07-16	Books	RKBA\09-10\5870