STRATEGIC MARKET MANAGEMENT (Record no. 82682)

000 -LEADER
fixed length control field 00368nam a22001577a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126548927
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AAKER, DAVID A.
110 ## - CORPORATE AUTHOR
Corporate name or jurisdiction name as entry element MCLOUGHIN, DAMIEN
245 ## - TITLE STATEMENT
Title STRATEGIC MARKET MANAGEMENT
Remainder of title GLOBAL PERSPECTIVES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc WILEY
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent/Pages 354
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition / Vendor Currency Cost, normal purchase price Full call number Barcode Date last seen Bill Date Koha item type Bill Number
          Reference Delhi Technological University Delhi Technological University Delhi School of Management 2018-07-19 RAJKIRAN BOOK AGENCY RS 619.00 658.8 AAK 149016 2018-07-19 2018-07-16 Books RKBA\09-10\5865
            Delhi Technological University Delhi Technological University Delhi School of Management 2018-07-19 RAJKIRAN BOOK AGENCY RS 619.00 658.8 AAK 149017 2018-07-19 2018-07-16 Books RKBA\09-10\5865