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ADVERTISING MANAGEMENT (Record no. 82804)

000 -LEADER
fixed length control field	00389nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788177588507
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	BATRA, RAJEEV
110 ## - CORPORATE AUTHOR
Corporate name or jurisdiction name as entry element	MYERS, JOHN G.
245 ## - TITLE STATEMENT
Title	ADVERTISING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement	V
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	NEW DELHI
Name of publisher, distributor, etc	PEARSON
Date of publication, distribution, etc	2018
300 ## - PHYSICAL DESCRIPTION
Extent/Pages	768
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	AAKER, DAVID A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Collection code	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition / Vendor	Currency	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Bill Date	Koha item type	Bill Number
Reference	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-25	AHUJA	RS	689.00	4	3	659.1 BAT	149435	2022-02-14	2021-08-19	2018-07-18	Books	9921
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-25	AHUJA	RS	689.00	3	5	659.1 BAT	149436	2019-11-28	2019-11-08	2018-07-18	Books	9921
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-25	AHUJA	RS	689.00	3	3	659.1 BAT	149437	2019-11-28	2019-11-25	2018-07-18	Books	9921
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-25	AHUJA	RS	689.00	3	3	659.1 BAT	149438	2019-11-01	2019-09-18	2018-07-18	Books	9921
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-25	AHUJA	RS	689.00	2	3	659.1 BAT	149439	2019-12-12	2019-09-18	2018-07-18	Books	9921