INTEGRATED, ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS (Record no. 82805)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CLOW, KENNETH E. |
| 110 ## - CORPORATE AUTHOR | |
| Corporate name or jurisdiction name as entry element | BAACK, DONALD E. |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED, ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | VI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | PEARSON |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 455 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Delhi Technological University | Delhi Technological University | Delhi School of Management | 2018-07-25 | AHUJA | RS | 809.00 | 659.1 CLO | 149430 | 2018-07-25 | 2018-07-18 | Books | 9921 | |||||
| Delhi Technological University | Delhi Technological University | Delhi School of Management | 2018-07-25 | AHUJA | RS | 809.00 | 659.1 CLO | 149431 | 2018-07-25 | 2018-07-18 | Books | 9921 | ||||||
| Delhi Technological University | Delhi Technological University | Delhi School of Management | 2018-07-25 | AHUJA | RS | 809.00 | 659.1 CLO | 149432 | 2018-07-25 | 2018-07-18 | Books | 9921 | ||||||
| Delhi Technological University | Delhi Technological University | Delhi School of Management | 2018-07-25 | AHUJA | RS | 809.00 | 659.1 CLO | 149433 | 2018-07-25 | 2018-07-18 | Books | 9921 | ||||||
| Delhi Technological University | Delhi Technological University | Delhi School of Management | 2018-07-25 | AHUJA | RS | 809.00 | 659.1 CLO | 149434 | 2018-07-25 | 2018-07-18 | Books | 9921 |