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MARKETING RESEARCH (Record no. 86171)

000 -LEADER
fixed length control field	00389nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789332555693
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MALHOTRA NARESH K.
245 ## - TITLE STATEMENT
Title	MARKETING RESEARCH
Remainder of title	AN APPLIED ORIENTATION
250 ## - EDITION STATEMENT
Edition statement	7TH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	INDIA
Name of publisher, distributor, etc	PEARSON
Date of publication, distribution, etc	2018
300 ## - PHYSICAL DESCRIPTION
Extent/Pages	968
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	DASH SATYABHUSAN
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Permanent location	Current location	Date acquired	Source of acquisition / Vendor	Currency	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Checked out	Date last seen	Date last borrowed	Bill Date	Koha item type	Bill Number
Delhi Technological University, East Campus	Delhi Technological University, East Campus	2019-07-18	TECHNIZ BOOKS	RS	829.00	4	4	658.83 MAL	EC7861	2023-10-12	2023-09-27	2023-09-27	2018-11-26	Books	TZ20989
Delhi Technological University, East Campus	Delhi Technological University, East Campus	2019-07-18	TECHNIZ BOOKS	RS	829.00	6	6	658.83 MAL	EC7862		2023-12-04	2023-11-08	2018-11-26	Books	TZ20989
Delhi Technological University, East Campus	Delhi Technological University, East Campus	2019-07-18	TECHNIZ BOOKS	RS	829.00	6	1	658.83 MAL	EC7863		2023-10-04	2023-09-20	2018-11-26	Books	TZ20989
Delhi Technological University, East Campus	Delhi Technological University, East Campus	2019-07-18	TECHNIZ BOOKS	RS	829.00	3	4	658.83 MAL	EC7864		2020-03-04	2020-01-13	2018-11-26	Books	TZ20989
Delhi Technological University, East Campus	Delhi Technological University, East Campus	2019-07-18	TECHNIZ BOOKS	RS	829.00	2	2	658.83 MAL	EC7865		2023-10-05	2023-09-22	2018-11-26	Books	TZ20989