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MKTG : A SOUTH-ASIAN PERSPECTIVE (Record no. 86591)

000 -LEADER
fixed length control field	00440nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131520345
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	LAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	LAMB, CHARLES W.
110 ## - CORPORATE AUTHOR
Corporate name or jurisdiction name as entry element	HAIR, JOSEPH
245 ## - TITLE STATEMENT
Title	MKTG : A SOUTH-ASIAN PERSPECTIVE
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	DELHI
Name of publisher, distributor, etc	CENGAGE LEARNING INDIA PRIVATE LIMITED
Date of publication, distribution, etc	2018
300 ## - PHYSICAL DESCRIPTION
Extent/Pages	671
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	SHARMA, DHEERAJ
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	MCDANIEL, CARL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Collection code	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition / Vendor	Currency	Cost, normal purchase price	Full call number	Barcode	Date last seen	Bill Date	Koha item type	Bill Number	Total Checkouts	Date last borrowed
Reference	Delhi Technological University	Delhi Technological University	Delhi School of Management	2020-02-05	RAJKIRAN BOOK AGENCY	RS	899.00	658.8 LAM	151982	2020-02-05	2020-02-03	Books	RKBA\09-10\5986
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2020-02-05	RAJKIRAN BOOK AGENCY	RS	899.00	658.8 LAM	151983	2020-02-05	2020-02-03	Books	RKBA\09-10\5986
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2020-02-05	RAJKIRAN BOOK AGENCY	RS	899.00	658.8 LAM	151984	2024-11-27	2020-02-03	Books	RKBA\09-10\5986	1	2024-11-22
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2020-02-05	RAJKIRAN BOOK AGENCY	RS	899.00	658.8 LAM	151985	2020-02-05	2020-02-03	Books	RKBA\09-10\5986
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2020-02-05	RAJKIRAN BOOK AGENCY	RS	899.00	658.8 LAM	151986	2020-02-05	2020-02-03	Books	RKBA\09-10\5986