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MARKETING MANAGEMENT TEXT AND CASES

By: LAL, RAJIV | QUELCH, JOHN A.
Contributor(s): RANGAN, V. KASTURI.
Material type: materialTypeLabelBookPublisher: NEW DELHI TATA MCGRAW HILL 2010Description: 812.ISBN: 9780070603950.DDC classification: 658.8
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Delhi School of Management 		658.8 LAL (Browse shelf) Available D5076
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658.8 KUR PRINCIPLES OF CONTEMPORARY MARKETING 658.8 LAC MARKETING MANAGEMENT 658.8 LAC MARKETING MANAGEMENT 658.8 LAL MARKETING MANAGEMENT 658.8 LAL MARKETING MANAGEMENT 658.8 LAM MKTG : A SOUTH-ASIAN PERSPECTIVE 658.8 LAM MKTG : A SOUTH-ASIAN PERSPECTIVE

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