SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
By: LOVELOCK, CHRISTOPHER | WIRTZ, JOCHEN.
Contributor(s): CHATTERJEE, JAYANTA.
Material type:
BookPublisher: NEW DELHI PEARSON 2011Edition: VII.Description: 683.ISBN: 9788131759394.DDC classification: 658.8
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Donation Books
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Delhi Technological University
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658.8 LOV (Browse shelf) | Available | D5088 |
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| 658.8 LAM MKTG : A SOUTH-ASIAN PERSPECTIVE | 658.8 LAM MKTG : A SOUTH-ASIAN PERSPECTIVE | 658.8 LAM MKTG : A SOUTH-ASIAN PERSPECTIVE | 658.8 LOV SERVICES MARKETING | 658.8 MUL MARKETING MANAGEMENT : A STRATEGIC DECISION-MAKING APPROACH | 658.8 PAN PRODUCT AND BRAND MANAGEMENT | 658.8 PAN PRODUCT AND BRAND MANAGEMENT |
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