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BLUE OCEAN STRATEGY HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

By: KIM, W.CHAN | MAUBORGNE, RENEE.
Material type: materialTypeLabelBookPublisher: NEW DELHI HARVARD BUSINESS REVIEW PRESS 2015Description: 287.ISBN: 9781625274496.Subject(s): MANAGEMENTDDC classification: 658.802
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Delhi School of Management 		Reference 658.802 KIM (Browse shelf) Available 143392
Browsing Delhi Technological University Shelves , Shelving location: Delhi School of Management , Collection code: Reference Close shelf browser
658.802 HOO MARKETING STRATEGY AND COMPETITIVE POSITIONING 658.802 JAI MARKETING : PLANNING AND STRATEGY 658.802 KER STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS 658.802 KIM BLUE OCEAN STRATEGY 658.802 LIE CONTENT 658.802 MAL INTEGRATED MARKETING COMMUNICATION PENTACON 658.802 MAL INTEGRATED MARKETING COMMUNICATION : PENTACOM

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