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MARKETING MANAGEMENT TEXT AND CASES

By: LAL, RAJIV | QUELCH, JOHN A.
Contributor(s): RANGAN, V. KASTURI.
Material type: materialTypeLabelBookPublisher: NEW DELHI TATA MCGRAW-HILL 2012Description: 812.ISBN: 9780070603950.Subject(s): MANAGEMENTDDC classification: 658.8
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Delhi School of Management 		Reference 658.8 LAL (Browse shelf) Available 149153
Browsing Delhi Technological University Shelves , Shelving location: Delhi School of Management , Collection code: Reference Close shelf browser
658.8 KOT PRINCIPLES OF MARKETING 658.8 KUR PRINCIPLES OF CONTEMPORARY MARKETING 658.8 LAC MARKETING MANAGEMENT 658.8 LAL MARKETING MANAGEMENT 658.8 LAM MKTG : A SOUTH-ASIAN PERSPECTIVE 658.8 MUL MARKETING MANAGEMENT : A STRATEGIC DECISION-MAKING APPROACH 658.8 PAN PRODUCT AND BRAND MANAGEMENT

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