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SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

By: ZEITHAML,VALARIE A.
Contributor(s): BITNER,MARY JO.
Material type: materialTypeLabelBookPublisher: MCGRAW HILL 2018Edition: 7TH.Description: 582.ISBN: 9789353160777.Subject(s): MANAGEMENTDDC classification: 658.8
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658.8 ZEI SERVICES MARKETING 658.8 ZEI SERVICES MARKETING 658.8 ZEI SERVICES MARKETING 658.8 ZEI SERVICES MARKETING 658.8 ZEI SERVICES MARKETING 658.802 CAP MANAGING MARKETING 658.802 CAP MANAGING MARKETING

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