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1. ADVERTISING PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

by BELCH, GEORGE E | BELCH, MICHAEL A | PURANI, KEYOOR.

Edition: IXMaterial type: book Book Publisher: NEW DELHI MCGRAW-HILL EDUCATION 2018Availability: Items available for loan: Delhi Technological University [Call number: 659.1 BEL] (3).

2. ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

by BELCH GEORGE E | BELCH MICHAEL A.

Edition: 9THMaterial type: book Book Publisher: INDIA MCGRAW HILL 2018Availability: Items available for loan: Delhi Technological University, East Campus [Call number: 659.1 BEL] (20).