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1. STRATEGIC BRAND MANAGEMENT

by ELLIOTT, RICHARD.

Material type: book Book Publisher: OXFORD UNIVERSITY 2007Availability: Items available for loan: Delhi Technological University [Call number: 658.827 ELL] (10).

2. STRATEGIC ADVERTISING MANAGEMENT

by PERCY, LARRY | ELLIOTT, RICHARD.

Edition: IIIMaterial type: book Book Publisher: INDIA OXFORD UNIVERSITY PRESS 2009Availability: Items available for loan: Delhi Technological University [Call number: 659.1 PER] (1).