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1. CONSUMER BEHAVIOR BUILDING MARKETING STRATEGY

by HAWKINS, DEL I | MOTHERBAUGH, DAVID L | MOOKERJEE, AMIT.

Edition: XIIMaterial type: book Book Publisher: NEW DELHI MCGRAW-HILL EDUCATION 2017Availability: Items available for loan: Delhi Technological University [Call number: 658.8342 HAW] (5).

2. CONSUMER BEHAVIOR : BUILDING MARKETING STRATEGY

by MOTHERSBAUGH, DAVID L | HAWKINS, DEL L | MOOKERJEE, AMIT.

Edition: XIIIMaterial type: book Book Publisher: INDIA MCGRAW-HILL EDUCATION (INDIA) PVT LTD. 2020Availability: Items available for loan: Delhi Technological University [Call number: 658.8342 MOT] (2).