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1. MARKETING STRATEGY A DECISION-FOCUSED APPROACH

by WALKER, ORVILLE C | MULLINS, JOHN W.

Edition: VIIMaterial type: book Book Publisher: NEW DELHI MCGRAW-HILL EDUCATION 2017Availability: Items available for loan: Delhi Technological University [Call number: 658.802 WAL] (2).

2. MARKETING MANAGEMENT : A STRATEGIC DECISION-MAKING APPROACH

by MULLINS, JOHN W | WALKER, ORVILLE C.

Edition: VIIMaterial type: book Book Publisher: INDIA MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED 2013Availability: Items available for loan: Delhi Technological University [Call number: 658.8 MUL] (1).