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020 _a9789386858771
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_bHOF
100 _aHOFFMAN, K . DOUGLAS
110 _aBATESON, JOHN E.
245 _aSERVICE MARKETING : CONCEPTS, STRATEGIES AND CASES
250 _aV
260 _aDELHI
_bCENGAGE LEARNING INDIA PRIVATE LIMITED
_c2019
300 _a458
650 _aMANAGEMENT
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