| 000 | 00528nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a978-81-317-5939-4 | ||
| 082 | _a658.8 PEA | ||
| 100 | _aLOVELOCK CHRISTOPHER | ||
| 110 | _aWIRTZ JOCHEN | ||
| 245 |
_aSERVICES MARKETING _bPEOPLE, TECHNOLOGY, STRATEGY |
||
| 250 | _aVII | ||
| 260 |
_aNEW DELHI _bPEARSON _c2011 |
||
| 300 | _a683 | ||
| 650 | _aMARKETING | ||
| 650 | _aCOMPETITIVE MARKETS | ||
| 650 | _aBALANCING DEMAND | ||
| 650 | _aSERVICE QUALITY | ||
| 700 | _aCHATTERJEE JAYANTA | ||
| 942 |
_2ddc _cD |
||
| 999 |
_c89145 _d89145 |
||