GLOBAL MARKETING MANAGEMENT (Record no. 89128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-3091-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KEEGAN, WARREN, J. |
| 245 ## - TITLE STATEMENT | |
| Title | GLOBAL MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | SEVENTH EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | DORLING KINDERSLEY |
| Date of publication, distribution, etc | 2011 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING ENVIRONMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING STRATEGY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | GLOBAL MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BHARGAVA, NAVAL, K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Donation Books |
No items available.