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GLOBAL MARKETING MANAGEMENT

By: KEEGAN, WARREN, J.
Contributor(s): BHARGAVA, NAVAL, K.
Material type: materialTypeLabelBookPublisher: NEW DELHI DORLING KINDERSLEY 2011Edition: SEVENTH EDITION.ISBN: 978-81-317-3091-1.Subject(s): MANAGEMENT | MARKETING ENVIRONMENT | MARKETING STRATEGY | GLOBAL MARKETINGDDC classification: 658.8
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