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SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY

By: LOVELOCK CHRISTOPHER | WIRTZ JOCHEN.
Contributor(s): CHATTERJEE JAYANTA.
Material type: materialTypeLabelBookPublisher: NEW DELHI PEARSON 2011Edition: VII.Description: 683.ISBN: 978-81-317-5939-4.Subject(s): MARKETING | COMPETITIVE MARKETS | BALANCING DEMAND | SERVICE QUALITYDDC classification: 658.8 PEA
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